Booth selection
The purpose of the exhibition is to present their products to customers and attract customers to reach a deal. Booth selection is also important. A double-sided booth at a corner is more attractive and less expensive than a single-sided one. It is more important to choose a booth with a large number of people first. The general exhibition chamber will send the invitation letter in advance and attach the plan of the booth, so you can get the ideal booth by booking the booth early.
Booth design
Booth is the front of the booth, the design should be eye-catching, to attract the attention of the audience, its important point is professional. It is best to invite professional design companies to design and decorate, but exhibitors should participate in it, because they know more about their own industry and products. The color of the booth should be in harmony with the whole, not too fancy, and there should be a large and powerful advertisement on the top of the booth to spray painting, with the lighting effect, so that customers can see it from a long distance.
Sample placement
Put the company's key products in the position that the customer can see at the first sight, and adjust the position of the samples timely according to the customer's attention to the samples. Sometimes your fist products are not what the customer needs, so make adjustments according to the customer's needs.
Sample design
The design of the sample must be exquisite, because there are many customers in the booth, many of them first collect samples and then go back to study slowly. The sample is a kind of relatively intuitive propaganda material. When designing the sample, we can learn from the sample model of foreign counterparts and large companies, which conforms to the international popular style.
Personnel training
Before the exhibition, the participants should be trained, and the external publicity should be unified, and the possible accidents should be simulated in advance. For example, the company's annual sales, number of employees and product quotation data should be unified. The staff is mainly sales staff, but it is more appropriate to have technicians to deal with the possible accidents in the demonstration, or some professional problems to be solved by technicians. Participants can dress in uniform.
Customer invitation
After the booth is set up, one of the most important tasks is to send out the hero post and invite the customer to visit your booth. The invitation letter should indicate the name, time, company's booth number, exhibitor and contact information of the exhibition, as well as the latest products. The invitation time is usually about one month before the exhibition. There are many benefits. First of all, you tell the customer that you have participated in the exhibition. Secondly, the effect is more obvious when the exhibitors change from passive customers to active customers. In addition, face-to-face communication is much easier than telephone or email communication. In addition, it saves the cost of visiting clients abroad.